+ PLUS ONE

It’s about one small extra step
that makes people feel like more than a transaction.

“plus ones” for phones/chat/email - Examples

  • Use their language back

    • If they say, “I’m stuck at a store in Amarillo,” you reply, “Let’s get you unstuck in Amarillo,” not just “I’ll look into your issue.”

  • Name and context

    • Begin with: “Hi, [Name]. I see you’re calling about [brief summary in human words]. Let’s get this sorted.”

    • End with: “If this pops up again on your next route/stop, you can reference case #[X], and we’ll pick up where we left off.”

  • One small recap

    • Before you end: “Let me quickly recap what we did and what happens next.”

    • This extra 20–30 seconds makes people feel handled, not rushed.

  • “Next-step” anticipation

    • Add one sentence: “If you don’t see this credit on your next statement by [date], call or email us and ask for [your name]—I’ll keep an eye on it.”

    • Or: “I’m going to email you a quick summary of what we just did so you don’t have to remember it on the road.”

  • Personal acknowledgment

    • “I know you’re trying to [get back on the road / back to running your store / take care of your bill], Let’s keep this as simple as possible.”

    • Or: “I hear that this has been going on for a while—that’s frustrating. Thanks for hanging in there while we fix it.”

  • Tiny, human detail

    • If you see they’ve called multiple times: “I notice you’ve had to contact us a few times about this. My goal is that this is the last call you have to make about it.”

  • Internal “plus one”

    • When transferring, add: “I’ve already explained your situation to my colleague, so you don’t have to repeat yourself.”

    • Or send a quick internal note so the next person can greet them with context.

“Hospitality is about more than fixing the problem. It’s about how people feel while you’re fixing it.”

- Will Guidera